As we make MSN use their own technology to broadcast very relevant content to its target group, the MEDIA BECOMES THE MESSAGE, enabling the target group to be educated about new ideas and angles on interactive marketing while at the same time making them understand how it works.Viral marketing, which was the first subject to be broadcast, has also been a key communication vehicle to distribute content through the target groups’ professional networks.

MSN MediaCast created 1264 unique downloads within the first three months in a core target group estimated to consist of no more than 2000 individuals, hundreds of highly involved feedback mails and a lot of PR from the trade press, the blogosphere and MediaCast guests.