Cannes Lions
215 McCANN, San Francisco / MICROSOFT / 2021
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Master Chief (also known as John 117) is the pure-hearted hero in the futuristic, space-faring universe of Xbox’s Halo video-game franchise. His super-charged green full-body armor is iconic and instantly recognizable in popular culture. But the armor’s origins have always been a mystery to gamers and non-gamers alike. For Halo Infinite, the 6th installment of the franchise launched in 2001, Xbox re-introduced the world to Master Chief by creating an origin story for the new armor that players will wear in-game. From a planet strip-mined to its core for a drop of mineral, to zero gravity fabrication, to its internal computer being powered on for the first time, this film treats viewers to every stage of futuristic manufacturing as an invitation to step inside the suit and become Master Chief once again.
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