Cannes Lions

VISUAL STUDIO

MacLAREN McCANN INTERACTIVE, Toronto / MICROSOFT / 2003

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Overview

Description

This expanding flash banner was aimed directly at IT developers (an audience traditionally hard to engage). The banner's introduction uses the Visual Studio interface and the programming phrase "Hello World" to speak directly to those interested in application development. On roll over, the banner expands to reveal additional information and four separate links.

This banner achieved an average 30% roll-over, and .82% click-through rate. Amazing results.

Note: this banner is only fully functional when viewed with Internet Explorer 5.0 or higher on Windows.

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