Heads of IT and CIOs in mid-size companies are constantly asked to do more with less. Microsoft Core Infrastructure Optimisation tools can help them get the most from existing staff and infrastructure. Our task was to open the door to an ongoing conversation and new sales opportunities.

To start a conversation about Microsoft Core Infrastructure Optimisation tools, we sent them a ‘Russian Doll’ style pack. As each tube opens, the message builds: ‘With a more efficient infrastructure, you don’t need more people to get more done’. Tailored letters explain how the power of your existing assets is multiplied, and address individual infrastructure pains.

Part of Microsoft Australia’s most successful campaign of the year, this DM pack helped deliver AUS$2.9 million in revenue and a 20:1 ROI.