Cannes Lions

MICROSOFT SMALL BUSINESS SERVER 2003 R2

CREATE DIRECT, Bucharest / MICROSOFT / 2007

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Overview

Outcome

The number of partners that sold Small Business Server 2003 R2 increased by 100% and continues to grow. Sales of Small Business Server 2003 R2 increased by 60% (breaking the record number of Microsoft Small Business Server 2003 R2 sales in the Balkans region) and by December 2006, sales had increased 100% compared to the previous year.

The campaign turned out to be the most successful promotion for Microsoft, to date.Many partners appreciated the support from Microsoft Romania in their goal to increase server sales: their response was “Congratulations for this collaboration! The success was as we expected!"

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