Cannes Lions
Y&R NZ, Auckland / MICROSOFT / 2009
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Overview
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Execution
A world first for direct mail – we sent IT Managers a real live virus. Over a few days, bacteria germinated inside an unbranded Petri dish pack, dramatically revealing the future for viruses: ZERO. This key word also completed the unsolved web address (www._ _ _ _viruses.org.nz) where they could find the antidote – Windows Server 2008. We wanted the DM pack to drive as much of our target audience as possible to this website.
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