Cannes Lions

MICROWAVE MEALS

SMFB, Oslo / FJORDLAND / 2015

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Fjordland is Norway's leading brand of readymade meals. To launch their new range of superfast microwave meals, we decided to directly address their core target group — young, single, carefree people with no other worries in life than, say, choosing between meeting a friend or going to the gym. Dilemmas like these are solved by choosing Fjordland. Less time spent on cooking or cleaning up, more time for the things you want to do.

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