Cannes Lions

MICROZA FILTRATION SYSTEM

ROBOT COMMUNICATIONS, Tokyo / ASAHI KASEI / 2008

Film

Overview

Entries

Credits

Overview

Description

Asahi KASEI is a corporation solving various worldwide problems by innovating 'unprecedented products'. These facts are introduced one by one in this TV advertisement series. The first problem is to refill the dried-up grand lake to be a "water planet again". As one of the solutions to this problem, we introduce a draining filter.

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