To take advantage of the event, a giant Shamrock Shake was built, and positioned alongside the river the day the water was coloured green. The overall effect was that the shake had tipped into the river, turning it into a giant green shake.

The Shamrock Shake spectacular achieved, and blew past, the projected sales numbers. Local restaurants saw a 54% increase in unit sales vs. the prior year. More remarkably, this winter promotion for a ‘cold’ product actually outpaced the prior year’s summertime sales figures by 4 to 1.Local television, print, and online media picked up on the event, and hundreds of passers-by paused to have a picture taken with the shake.