Cannes Lions
J WALTER THOMPSON COLOMBIA, Bogota / NESTLE / 2004
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A teenager breaks the world record for the "freestyle little sister's bike" event, which consists of riding his little sister's bike and pulling stunts. Sports anchormen praise this deed by saying: “Another world record that only matters to one person in the world and to Milo. Milo gives you energy. You set the goal”.
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