Cannes Lions
SAATCHI & SAATCHI, Frankfurt / BEL GROUP / 2007
Overview
Entries
Credits
Execution
Remote controlled mini-trucks on the road and mini-airplanes with mini-advertising banners in the city centres. This was a complete novelty! A real eye-catcher, accoustically and optically.
Outcome
Mini-Babybel was quickly sold out in all supermarkets near the promotion area.
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