The MINI Speed Camera web banner is an extension to the 'Speedlines' campaign that's based on the iconic two-tone colours of the MINI.

It is an interactive banner that showcases the incredible power of the MINI Cooper S, by inviting the consumer to take 'photographs' of a speeding MINI.However, the ‘photographer’ always manages to miss the car, usually ‘capturing’ a small area of the car and getting messages such as “Oops, too slow. Need to be quicker than that, slowpoke!”Ultimately, the consumer is directed to the specifications page to find out more about the Cooper S’ powerful engine.