A microsite promoting the Mini Coopers that played starring roles in the 2003 film 'The Italian Job'. The primary goal of the site was to generate excitement among Mini owners and fans in fun, unexpected ways that also tied into the themes and plot lines of the movie itself. Secondary objectives included leading people to register for a trip to Italy, highlighting the nimble handling features and attributes of the Mini Cooper, and educating people about the historical link between Mini and the first Italian Job film.