Cannes Lions

MINI

WEBGUERILLAS, Munich / MINI / 2010

Film
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Although there is not one car, all needed thematic registers were pulled: pollution vs. cleanness, waste vs. efficiency, cleverness and driving pleasure.The realisation is simple and old school on purpose, a 60 second stop trick-animation. Each scene has been animated picture by picture - as in a modelling movie. A 3D animation would fit, but still not have the charm and dirt - this is all made by hand: from the pen, to the animation, the sound recordings to the music.

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