Cannes Lions

MIT CONFERENCE

OGILVYONE MEXICO, Mexico City / IBM / 2005

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Overview

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Overview

Description

MIT is recognised for its genius, and what better way to bring them to Mexico than in their habitat: two genie lamps. In Spanish, "genio" means genie and genius, thus the pun.

Outcome

Expected confirmation was 75, with an attendance of 50 executives. Result: were 150 confirmations, 115 attended.

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