Cannes Lions
HARRISON TROUGHTON WUNDERMAN, London / IBM / 2004
Overview
Entries
Credits
Description
If IT Directors felt under pressure, then we positioned Tivoli Software as The Invisible IT Expert.This Expert would come and work for them – freeing up their staff, doing all the dirty work and generally increasing efficiency and productivity.We packaged this Expert as the Retail and Distribution Model, the Finance Model and the Public Sector Model.And we provided fact filled copy with case studies to explain why each model was right for that particular sector.
Outcome
We mailed 3,669.We got 51 IBM validated leads-to-sales.IBM said the total value of these sales was £1,158, 293.The total cost of the mailing was £9,871.The Return on Investment was therefore: 117:1.
Similar Campaigns
12 items