Cannes Lions

Mobile Application Ideal City

OGILVY, Paris / HSBC / 2017

Case Film
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

Introducing “IDEAL CITY" from HSBC France. The only app that helps you find places where your dreams can come true. Forget all you think you know about France, and discover the perfect place for you, based on data.

We studied what people valued when thinking of a new place : education, health, surroundings, leisure, accessibility of the area and its economic potential.

So we digged and identified open-data related to the topics that people actually valued to evaluate every square meter of France against them. Every single one of the 36 000 towns was profiled and scored. We applied machine learning on the entire data set to refine our model.

When using the app, users put in their own wishes, and the app matches them with the places that best fit.

The app even allows couples to fill in to match each spouse's wishes.

Execution

Alpha version for testing: 9/5/2016 - 11/2/2016

Design approval on Beta version: 11/21/2016 - 12/26/2016

Frontend and backend development: 1/2/2017 - 3/13/2017

Datas algorithm implementation: 1/2/2017 - 3/13/2017

Tests: 3/13/2017 - 4/2/2017

Launch: 02/04/2017

The app was initialy launched in France and is now considered for localisation in 20 more countries (Europe and America).

Outcome

35 000 downloads in the first month

More people are now closer to making their dreams come true, living just where they should.

Dreams need funding:

23% of users got in contact with HSBC for a mortgage subscription directly from the app.

13 of the biggest French media (e.g. Le Monde, TF1, ELLE) spread the word to the general public.

Similar Campaigns

12 items

The Homeless Bank Account

VML, London

The Homeless Bank Account

2024, HSBC

(opens in a new tab)