Cannes Lions
MOBILE NETWORK
SCHOLZ & FRIENDS IDENTIFY, Berlin / VODAFONE / 2010
Overview
Entries
Credits
OVERVIEW
Description
How can a dusty old telecommunications brand from the 1990s take flight once again?
Execution
The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.
Outcome
The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.
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