Cannes Lions

MOBILE NETWORK

SCHOLZ & FRIENDS IDENTIFY, Berlin / VODAFONE / 2010

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Overview

Entries

Credits

Overview

Description

How can a dusty old telecommunications brand from the 1990s take flight once again?

Execution

The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.

Outcome

The creation of a new species: The little o.tel.o Cheapmatz bird symbolises freedom, independence, mobility and intelligence. Its unmistakable 'cheap, cheap' call communicates these brand values in a manner that can be understood internationally – in a single word.

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