Cannes Lions

MOBILE PHONE SERVICE

McCANN ERICKSON ITALIA, Milan / VODAFONE / 2006

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Be ready be always ready because life can knock at your door at anytime. It's your turn then to catch all the opportunities it offers to you. In the commercial we follow the 'Life' in a journey, knocking at different doors, one after the other until the end when we discover that we have to OPEN to LIFE and live every moment, because Life is Now.

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