The new graphics on the www.vodafone.it website follow the guidelines established by the parent company Vodafone UK, which aim to standardise the look and feel of all the European subsidiaries.We applied these elegant and simple guidelines to make the services available in the “Fai da Te” section easier to use, to improve the purchasing experience in the Shop and at the same time to guarantee concept consistency and clarity in the company, information and promotions pages. The layout features a horizontal red bar under the logo that acts as a menu for the sub portals dedicated to the various types of customer.