Cannes Lions

MOBILE PHONE SERVICE

DRAFTFCB, Buenos Aires / TELECOM PERSONAL / 2007

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The commercial tells the story of a boy who's thumb helps him to compete in Chinese Arm Wrestling. All through the commercial we hear from his friends and family of his skill. Due to his repeated triumphs, he becomes famous and goes to China to play the great finale in the tournament.

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2016, TELECOM PERSONAL

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