Cannes Lions
PUBLICIS DIALOG , Amstelveen / ORANGE / 2007
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Briefing:Communicate to the customer base that Orange lowered the MMS rates during the Christmas period.
Concept:Every Orange subscriber with an MMS phone received a ‘burning fireplace’ via MMS, which could be shared with their friends and family by sending it on.The message:Share the warmth with your friends and family. Now send an MMS for just € 0.22.
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