Cannes Lions

MOBILE PHONES

McCANN NORWAY, Oslo / NETCOM / 2012

Overview

Entries

Credits

Overview

Execution

January has always been the month for swapping. People get a lot of soft disappointing Christmas presents. We called our solution the swap. People could swap any of their soft disappointing Christmas presents for a new smart phone in our NetCom stores.

Outcome

The in-store sale went up with 50% compared with last year. (The clothes that were traded in were given to charity.)

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