Cannes Lions

MOBILE PHONES AND ACCESORIES

WUNDERMAN ARGENTINA, Buenos Aires / NOKIA / 2006

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“The year is like a cup of coffee” video was created as a Happy New Year mail. Its objective was to congratulate all the Nokia Latin-American employees for the hard work during the labor year of 2005.

Thought to be emotional and reflective, by means of the metaphor “cup of coffee” representing the year, the video describes the different emotional stages employees come across as the year goes by: the enthusiastic beginning, perseverance, fatigue, effort and satisfaction. Besides, the name that characterised all the internal conferences known as "e-cafes", made this concept stronger.

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