With their N90s, our 6 “reporters” created videos, photo reportages, interviews, and reviews of the movies, as if they were “real” film makers. Every day, Coming Soon Television showed their reports, and showed “backstage” how our reporters created them in Venice. How to use the N90 was inevitably a major part of their daily conversations, as the “reporters” learned what the devise could do and how best to use it.

Sales increased by 7.5% in the period directly following the campaign.