24,130 Ideas, with 7591 phone calls, 14,347 SMS texts, 200 letters and 1992 website submissions were received in response to the "Invitation" in Phase 1.444,026 votes were cast during the Grand Finale Show to select the 2 winners.Over 130 hours of programming40 Million eyeballsRoad-blocking on PrimetimeBrand Awareness up by 72%94% people perceived it as helpful to the society91% people liked the Karo Mumkin ShowHighest awareness level in CR activities amongst competitors