For our client T-Mobile, a new online platform was created in which fans can access the latest news and lifestyle trends from a broad spectrum of electronic music round the clock. Numerous forums and a chat room featuring prominent guests have been developed as a community concept for a music programme of the same name on VIVA (German music TV), allowing for thematic content marketing on the internet. The website establishes an interconnection between Internet, broadcasts on VIVA, as well as events and parties.In addition to top news, background reports and record critiques, the homepage lists more than 2000 current dance party dates from Germany, Ibiza and the world’s metropolitan centers. Users can glean insider information on summer music festivals in which electronic beats are featured live on stage. Online streams allow fans to access live events direct from the homepage, and themes from earlier shows on VIVA are available to the user in an innovative On Air Archive. Furthermore, users receive diverse information on artists who have appeared as guests on the music programme.