Cannes Lions

#MonKOmbat

McCANN HEALTH, Paris / ROCHE / 2018

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This campaign is part of a combat dynamic of which the goal is to engage patients, relatives, influencers to share their own fight when it comes to breast cancer and to make this mobilization live throughout the year beyond Pink October.

The video uses the metaphor of boxing fight, to illustrate the daily struggles that women face every day with the disease. Even if hard situation, the women can stand up and continue the fight, particularly in case of relapse. It highlights the medical progress which has already been done and what is still to be done.

As opposed to common understanding, being cured of breast cancer is not automatically won.

Breast cancer, never drop our guard. Together let’s rise to the challenge! #MonKOmbat

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