Cannes Lions

MONOSPACE RANGE

PUBLICIS DIALOG, Paris / RENAULT / 2006

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Overview

Entries

Credits

Overview

Execution

Find the common denominator between every Renault Monospace model: the first vehicles not only for drivers, but also for passengers. In fact, each model has a strong image of its own: If space was luxury: l'EspaceWhy grow up: ModusAt last, the passenger space passengers deserve: MonospacesThe creative compares the smooth characters that get out of the Renault Monospace to others, who looked crumpled.

A 360° campaign: TV commercials, press advertising, radio commercials, posters, mailing, dealership advertsing.

Outcome

Operation carried over into 2006.Very positive impact (sales results confidential)

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