Nike jackets can be correlated with many keywords associated with Nike in the consumer’s head. This winter, another word is added after, and becomes “Nike Warmth.” To showcase nike products in a whimsical and quirky way, and most importantly, have “Nike Warmth” rooted in the audience, an innovation center, Nike Warmth Center is created to cook the magic. The objective is to make Nike jackets objects of desire. When audience think of buying a winter jacket, they will know that these Nike jackets are secure, breathable, flexible, dry, packable, and washable. And after they have put on a Nike jacket, they will be as obsessed as the innovators in the Center.

Music track was approved with the first version! Agency takes music composition as a very important part of the film, and the music needs to be as quirky as the innovators. The melody of “dibby dibby” successfully caught up everyone’s mind.

The film has reached more than 3.14M audience based on the statistics from the production side. Made with international team efforts, the film has gained global applause. Many media has articles that celebrate the success with us. These media includes shots, Marketing Communications, LBB Online, Creative Review, Branding in Asia, Campaign Brief Asia, Best ads, The Stable, David Review, Ads of the World, Roastbrief US, Motion desigh - STASH, Clube de Criacao, Marketing Oops!, Ads of Brands, Digital Ling.