A strategic alliance was made with a perfectly aligned brand for this case: Dove. We developed a mobile application which came with a gift (Dove product), created an original and functional product specially designed for the target, making a unique relationship between the brands Nokia, CTI and Dove and achieving a high value for the final product. The application works like a mobile beauty centre, interactive and personal, where the user could get information, news and tips about it.Judges: watch in Firefox