Kinect became an essential facet of the concert experience:Concert Integration: Kinect was a hero in the show itself. Concerts began with a video of Justin playing Kinect backstage, where he magically entered the actual Xbox …causing the show to begin! Xbox was referenced throughout the show.

Onsite Activation: A state-of-the-art footprint was assembled where fans experienced Kinect for the first time.

Digital & Social Media: Kinect with JB! A green screen experience offered fans the chance to pose with Justin virtually and share.PR Integration: A massive PR campaign focused solely on Justin playing Kinect on TV and radio.

Hours after opening night, a viral sensation had begun online. A fan posted the Kinect introduction video on YouTube…and tens-of-thousands viewed it almost immediately! And that was just the start…• 76 Tour Stops (U.S. & Canada).• 987,838 Attendance.• 271,018,667 Media Impressions.• 380,500 Brand Impressions (Onsite).• 39,450 Consumers Engaged (Onsite).• 1.7+ Million YouTube Views (Xbox Intro Video).• $7.7 Million in Promotional Value.

Millions became engaged and enamoured with Kinect… all before it even hit the market. Not surprisingly, 8+ million Kinect systems were sold in just two months - far surpassing all goals and competition.