Fully utilise the popular Internet amounts young adults to deliver the message. Using the referral marketing (viral marketing) to creating a potentially exponential growth in the message's visibility and effect. Every user can invite three to six friends to join the lucky draw. All referral behaviour is recorded for later analysis.

MOTOROLA gain 5000 new members, aged 18-28 is 75% a 75% gain. 1,711,566 page view and 26,700 visitors are achieved in 30 days. Referrals 15,000.