Cannes Lions

MOVIE PROMOTION

20:20 LONDON / WARNER BROS / 2005

Awards:

2 Shortlisted Cannes Lions
Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Task: launch the "Trauma" film, starring Colin Firth (of "Bridget Jones' Diary") online. But it's got to be dramatic and engaging to stand out amongst all the movie trailers, interviews and other film stuff out there. In short, we wanted to reinvent the rules of film marketing. We wanted to create an online film to take the story further, and engage movie fans with, the real film.

We despatched an email to a list of movie buffs. But the email looked like a typical film website forum and chatroom. Apart from asking you to play the trailer, the chatroom showed various strange and spooky goings-on during the film. And, tucked away in some of the chatroom postings, was the mention of... YOUR NAME.

Similar Campaigns

12 items

Chatham Plays On

FELA, Toronto

Chatham Plays On

2023, ONTARIO LOTTERY AND GAMING CORPORATION

(opens in a new tab)