Cannes Lions

Mr Montenegro's will

J. WALTER THOMPSON ARGENTINA, Buenos Aires / AGEA / 2017

Film

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Overview

Description

The will of a very wealthy man who just passed away is being read to the 7 heirs of the family, when they all start dying in a series of chained accidents.

In the end, the only survivor and now entitled to the entire fortune is a young man who we hadn't seen before. The tagline reads: "Only a few improve their finances by accident. The rest of us read Económico".

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