Cannes Lions

MTV HITMAKER

ABEL & BAKER, Stockholm / MTV / 2001

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Overview

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Credits

Overview

Description

With Hitmaker, you create your own band and release hits that will climb the charts. The thought about Hitmaker is that you become your own manager and should promote your band and their song. It's a contest, where every click on a song counts as a download (meaning that someone bought the song). After you've created the band, you write a song text, what sort of music the song should be (hip hop, ballad etc). When finished, you get a message saying the band is in the studio recording, and that you will get an e-mail when they are ready. The Hitmaker is not only great because of the concept, but also the use of unique singing synthetic song, that hasn't (as far as we know) ever been used in this type of context before.

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