Cannes Lions

MULTI-PURPOSE CLEANER

DDB BRASIL, Sao Paulo / FRIBOI / 2006

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

This campaign’s main goal was communicating in a direct way that, Minuano multi-use cleaner cleans much more easily. The manner selected to convey that idea was to show that by using the product time will fly by as fast as if you were playing. One of the client’s major concerns, derived from surveys made among consumers, was not to associate the product with an image of heavy, laborious cleaning. The resulting piece, besides fully meeting the client’s goals, has the added advantage of allowing users to spend more time interacting with the brand and product.

Similar Campaigns

9 items

SPECIAL CHRISTMAS

KETCHUM, Sao paulo

SPECIAL CHRISTMAS

2015, FRIBOI

(opens in a new tab)