Technology means progress. Knowing how to use a new media means new business. At www.redzone.nu, www.redzone.no, www.redzone.dk and www.redzone.fi we have built, here in those countries, an integrated marketing portal which brings together the latest in modern design, the ultimate in leisure activities for young people, and the chance to implement a literally unlimited number of promotional techniques both on- and off-line.The mission of our platform is to turn REDZONE into a meeting place and reference point for young people. An ambitious mission supported by three pillars: programming of leisure and entertainment, a young on-line community; the Pin-Code - the indispensable tool to increase consumption.REDZONE incorporates in one single website an efficient multi-service and multi-tool platform with the following services:- Data management with registered users.- Multi-user on-line games.- Young active Community with regular members (internauts between 14 and 24 years of age)- Exclusive on-line promotional techniques (Pin-Code: the keynote for increasing the consume)- Implementation of off-line marketing (mobile phones, festivals, concerts and events, direct sale, store and cybercafés)- Services and mechanics for cell-phone marketing (ringtones, logos, answering messages, virtual tickets, promotional coupons and personalization of the phone with community elements).