Cannes Lions
MUSEUM
OGILVY MEXICO, Mexico City / MUSEO INTERACTIVO INFANTIL / 2011
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Overview
Entries
Credits
OVERVIEW
Execution
Without using banners or paid advertising, we created free prints made with keyboard characters and posted to your profile through Papalote's Facebook Fan Page.
Outcome
More than 6,500 Facebook profiles received the Papalote's Facebook post immediately. After the post was publicised, the tickets for the two films in the next week were sold out.
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