SFR wanted to demonstrate online their relentless will to innovate: "Every month, every week, SFR innovates".

Our idea was to orchestrate these innovations in a monthly chronicle: The Mobile Innovation Chronicles, written by a young, smart and techno friendly girl: ZOE.

She narrates how and in what situations these innovations were handy and helpful in her daily life, with her friends, family... These Chronicles are featured in rich media banners, which deploy when one clicks on them. It was a huge success, with click ratio such as 7.18% and more than 2 million web users clicked through to the SFR website.