Marshall Music stores briefed us to highlight the fact that they don’t just sell instruments – their staff all boast skilled expertise in varied genres of music from Jazz to Opera to Rock. They’re not just salesmen and women; they’re qualified musicians that will give you the best advice and instrument solution for your needs.

We decided to highlight this by conceptualizing a radio campaign that allowed the listener to eavesdrop on the Marshall Music staff during their free time on a normal working day at the store.