Spikes Asia

My One And Only Fortune Notebook

DENTSU CREATIVE, Bangkok / DENTSU / 2024

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Overview

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Credits

Overview

Background

Dentsu Thailand want to give a New Year gifts that can have a positive impact on employee motivation. By receiving a gift, employees feel valued and recognized, which can enhance their sense of job satisfaction and loyalty towards the company. It can also serve as an incentive to continue performing well in the coming year. 

Idea

In the age of personalization. Providing personalized gift can demonstrates that values and recognizes each employee and client as an individual. This individualized experience helps create a sense of uniqueness and appreciation among them. How great it would be if our amulets were personalized just for us. We create personalized notebooks for each of our clients and our staff as a new year gift.

Execution

Using AI to generate a unique notebook cover design from 9 Japanese symbols of luck to represent the origin of our company. We use the first and last letter of their first name and the first letter of their last name to generate the design in our AI process.

Outcome

3,535 personalized notebooks were created as personal amulet to enhance luck and wishes including their name on the cover spread to all the staff and client as a new year gift. Normally, the client would receive a single gift package to share among them, but this time, each client received a customized notebook as a gift.

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