Cannes Lions
OGILVYONE MEXICO, Mexico City / SAP / 2005
Overview
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Description
Using a pun, we literally demonstrated the problem of delivery confusions: you order a jack and instead get a cat. The actual copy translation may not make any sense because "gato" means "hydraulic jack" in Spanish, but it also means "cat".
Outcome
Of 800 contacts, 35% confirmed assistance, of which 75% assisted and 10% turned into qualified leads.
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