Cannes Lions

N8

JWT, Paris / NOKIA / 2011

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The Nokia N8 is a revolution in the mobile phone industry. It offers the user a 12MPx Carl Zeiss lens, enabling him to film in HD.

The challenge was to put this feature forward, using the viewers classic computer screen and Nokia’s youtube page.We created an original player that enabled the user to switch between classic and N8 HD videos with the flick of a switch, live during the video. He could then view a party through a dull, normal lens, or view the real party with the N8 HD mode turned on. With the N8, you can see more details...

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