National Geographic Channel needed a unique way to promote their new special, Dino Death Trap, which focuses on the discovery of new dinosaur species in the Gobi Desert of Western China. So we created DinoCentralPark.com, where viewers can meet the new species of dinosaurs, and can then introduce the dinosaurs to others. Viewers are taken to a web cam that looks into NYC’s Central Park, and as park goers walk by, players are able to scare the pants off of them by initiating roars from the dinosaurs.