Cannes Lions

NATIONAL GEOGRAPHIC KING TUT EXHIBIT

CARMICHAEL LYNCH, Minneapolis / NATIONAL GEOGRAPHIC / 2012

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In 1323 B.C. the most famous pharaoh in history took more than 3,000 personal treasures into his tomb. A new campaign for Tutankhamen: The Golden King and the Great Pharaohs asks people today, "What would you bring to the afterlife?" We partnered with Tool of North America and SaFProductions to generate awareness for the National Geographic touring exhibition which is visiting its final cities before returning to Egypt forever.

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