We had 3 targets - our staff, existing clients and new business clients.Response rates for staff - 100% got involved - and significant improvements to health included: weight loss over 10KG, quit smoking, increasing fitness, flexibility and health awareness, halving cholesterol, reducing stress, and instigating regular check-ups for family resulting in the detection of serious health conditions.

The program cost $10K, including the apple box mailing of 200 pieces at $1,200.

The client goodwill was phenomenal, but is hard to measure. The project helped us win 2 new-business pitches.