Cannes Lions

COW PARADE EXHIBITION

McCANN ERICKSON PORTUGAL PUBLICIDADE, Lisbon / MCCANN / 2006

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Open field on the mountains. A tough-looking cowboy is moving several cows. Suddenly, among the cattle he spots a fake one. It´s a statue of a cow all painted in pink, with red hearts and a big “I LOVE YOU” written on it. The man gets confused and looks around. He then finds another cowboy holding a bucket of pink ink and smiling at him in a very sexy way. The first cowboy blushes and send him a kiss. Pay-off: No one resists the colorful cows. Cow Parade 2006.

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