Cannes Lions

NATURE VALLEY SNACK BAR

McCANN ERICKSON NEW YORK, New York / GENERAL MILLS / 2010

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Overview

Description

To push the message that “Nature Valley” bars are 100% natural, we decided to ride the popular wave of global environmental awareness. Using the universal truth that everything natural should go back to nature, we positioned the bar as a creation of nature and as such it should be released back to its natural habitat.

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