Cannes Lions
McCANN ERICKSON, Madrid / CAMPOFRIO FOOD GROUP / 2010
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A pair of explorers are captured by a tribe of cannibals. In a desperate attempt to save themselves, they offer the Iberian ham they had brought for their own consumption. However, the tribe’s oracle, a monkey who had previously spent his time eating tapas in Spain, detects that the ham is poor quality--definitely not Navidul, the best ham brand of all. Without hesitation, he sends the explorers to the pot. That’s why with ham, you’d better not fool around.
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